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Superdrug provides free Wi-Fi and gathers customer data

The UK-based Superdrug retail chain is rolling out free Wi-Fi with the aim of improving in-store customer satisfaction and communication.

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easyJet trials mobile boarding passes, excludes Windows and BlackBerry

UK-based airline group, easyJet, is trialling mobile boarding passes for passengers but they have to first use an easyJet app to do it, which doesn't run on Windows or BlackBerry phones.

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Big companies show how they've won with Big Data

A host of big companies have explained how they have benefitted from Big Data in a research report published this week.

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Guinness offers free beer in pubs using NFC technology

Guinness, the world's number one stout, is launching a new mobile marketing campaign using near field communication (NFC) technology in pub pumps to interact with consumers.

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Forrester: Move towards Sharepoint and Yammer integration to solve social...

'With market penetration of well over 100 million seats, SharePoint is a strategic investment for many organisations looking to foster more effective collaboration among employees,' Forrester says in a...

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Gartner: Humans and machines evolve to drive corporate IT together

The evolving relationship between humans and machines will dominate the path to emerging technologies, says anlayst Gartner.

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Waitrose may bring in mobile GPS to track customers near stores

Waitrose is considering using mobile phone GPS technology to know when customers are close to stores to pick up online shopping orders.

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ICO warns Scottish referendum campaigners after marketing gaffe

The Information Commissioner's Office (ICO) has warned Scottish referendum campaign groups that they must comply with electronic marketing rules on the run up to next year's referendum vote on 18...

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BBC tenders for web big data analysis systems worth up to £18m

The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.

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Apigee acquires big data analytics specialist InsightsOne

Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.

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WPP advertising group improves social media management with Datasift

The WPP advertising group is improving its social media management with Datasift to support agencies such as Ogilvy and Mather, Young and Rubicam and JWT.

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Business leaders 'over-confident' about coping with technology says EIU

Business leaders are "over-confident" about the speed at which their organisations are responding to technology-led change, according to research from the Economist Intelligence Unit (EIU).

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British Gas deploys SAS analytics to better understand its customers

British Gas is using analytics from SAS to tailor its product and service offerings to customers.

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KLM uses social media to allow passengers to choose their ideal seat neighbours

KLM Dutch Royal Airlines is using social media to support its Meet & Seat boarding experience, which is designed to make it easy for passengers to connect with one another on flights, whether it's...

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Argos uses predictive analytics to offer online chat assistance at the right...

Argos says it is helping online customers make choices about what products are best for them by offering live chat assistance powered by predictive analytics as they shop online.

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